WhatsApp Templates: A Small Guide On Message Templates

The time has gone when WhatsApp used to be a messenger app only, as with the rising time it has become one of the successful business platforms. Since WhatsApp Business took over the traditional communication and interaction ways among the customers and businesses, it has made things more convenient than ever before.

WhatsApp Business comes with plenty of exciting features that make businesses simple and WhatsApp Template message is one among them. It is a specific message format that allows businesses to send notifications and messages to customers.

There are three types of WhatsApp Templates messages - Outbound, Inbound, and Outbound plus Inbound.

Outbound message- When a company texts a customer.

Inbound message- When a customer texts a company

Outbound plus Inbound- These are classified messages when a company reaches out to customers and the customer replies to start a conversation.

These messages can include appointment reminders, shipping information, problem assessment, and payment updates. Hence, WhatsApp Business makes communication easier and the business process simpler. Now get insight into how to create a WhatsApp message template. But before we dive into the procedure, let’s have a quick review of other important details and that are-

WhatsApp Templates: Notification & Alerts

Before starting communication with a user, you must set up a message template. While sending message templates, they can be personalized, translated, and allow for minimal variable text through programmable variables. Every message is approved by WhatsApp before it can be used. Text, images, videos, files(PDFs), and more can be used when creating message templates.

WhatsApp Templates: Support Windows

Each time when a customer messages a WhatsApp Business Account, the Business gets a 24-hour support window to reply to that message. Entrepreneurs are free to personalize and design communication without any approval needed. Support windows are available for customer service, feedback, surveys, and more for a better experience.


How To Create WhatsApp Templates?

To create WhatsApp templates you need to know the right procedure to have fair outcomes. Gauge through the following details to create an effective message template:

● Name: A message temple can only contain lowercase alphanumeric characters and underscore. No other characters or space are allowed to create a Name in the message template.

● Type: Your template must fall under one of the template type options. You need to select the appropriate type from the drop-down list for e.g. appointment, update, payment updates, issue resolution, etc.

● Translations: All message template translations must be provided by you in the given format only. The element name will be the same for all translations and when sending the message template, you will specify the language you would like to be displayed in your message by using the language field.

● Variables: The correct format for using variables in this string- {{#}}, where # represents the variable index. Remind: Variables must begin at {{1}}.

To make your experience better, you can ask for help from Gupshup for WhatsApp Integration and WhatsApp Templates.

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