5 Easy Tips For How to Use WhatsApp for Business

Do you have an international business but found it hard to communicate with global customers in a personalized and pocket-friendly manner? Do you, as a customer support agent or marketer, struggle with providing customer-centric experiences when you’re not online?

Promotion messages are tough, right? But they don’t mean to be. Let us introduce you to the newest yet most popular app for customer relationships. ‘WhatsApp’ social messaging service is undoubtedly the world’s rapidly-growing app for communication. According to a report, nearly half a billion people around the world were active on the messaging platform in 2015. These enthusiasts are sharing more than 750 million photos and 1.5 Billion videos every day.

“WhatsApp has become the center of billions of users around the world. It’s the most preferred place where we communicate with the people we care about - like our friends, family, and customers.”

In India, WhatsApp is arguably the most popular messaging app. What about enterprises, even our maids are on WhatsApp. Taking over SMS, it has now become the primary source of communication. That’s why small businesses are showing great interest in using WhatsApp for Business. Though, they have no idea how to use WhatsApp for Business.

Gauge through the following tips to adopt WhatsApp in your business that includes WhatsApp BotsWhatsApp Business API, and WhatsApp Business Account atop of all.

1. WhatsApp Business for Staff Communication

Did you get resistance from the employees every time you tried to implement a new tool for staff internal communication? If yes, this is natural because people are unwilling to learn new things. But the best thing about adopting WhatsApp Business for internal communication is that your employees are already using it and won’t need any specific training. Interestingly, you don’t need to ask them to check WhatsApp because they will naturally be hooked to it.

With quick & easy WhatsApp Business API integration, you can leverage the most benefit of WhatsApp Business and share instant messages for which an email won’t be adequate.

2. Using WhatsApp for Business Communication

Here is an effective tip for marketers - according to reports, marketers doing follow-ups on WhatsApp get 40% more response than those doing it on direct phone calls. People hardly appreciate or remember phone calls from unknowns, but they remain in touch on WhatsApp that results in better engagement and customer services. Also, it amplifies your communication with rich content, images, document sharing, and more.

3. Using WhatsApp for Customer Support

With its wider reach of over 2 Billion users worldwide, WhatsApp can be an excellent tool for customer support. Your customers, (existing or potential) would prefer to send you a message rather than call on a helpline number or request for a callback.

With Gupshup’s WhatsApp Business Bots or customer support tool, you can empower your team to communicate with your users on WhatsApp and users to connect through the mechanism defined in your marketing communication. Using WhatsApp Business API, you can capture the user’s opt-in content or activity, which will further pave a way for long-term business.

4. WhatsApp For Marketing & Promotion

We didn’t realize when & how WhatsApp became the new SMS. But, now when it has become the most preferred tool for communication, it can be an excellent marketing tool too. WhatsApp is arguably the most popular one-to-one platform for direct communication with those who’re interested.

You can share images, videos, audio files, infographics of your products & services over WhatsApp. Unlike SMS and Email, WhatsApp has less restriction on the file format and the chances of successful delivery are 99% higher.

Therefore, if you really want a quick & positive response to your marketing efforts, you will need to find a creative way to promote and market your services using WhatsApp Business Account.

5. Creative Ways to Use WhatsApp for Business

People have created and operating businesses using WhatsApp Business Account as a platform and some are leveraging it to grow their business in a fast and cost-effective manner. You can implement this in your business if you;

● Provide Concierge Services

● Have a Restaurant

● Run a Medical Consultation

● Are in Government Services

● A Tutor

So, you see how to use WhatsApp For Business. But you will need a business service provider for WhatsApp Business API integration and other assistants. If you want instant WhatsApp Business Bot solutions, you can reach us and start Gupshup.

Comments

  1. Nice Article! Thanks for sharing the information with us. To get more details about Whatsapp Business API browse the given link.

    ReplyDelete

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