What is WhatsApp Bot and How to Create a WhatsApp Bot API?

WhatsApp has now become mainstream in communication platforms, encouraging businesses to find potential business opportunities there. It inspires WhatsApp Business App to assist small businesses to interact with other people who may be interested in dealing with them.

Here comes WhatsApp Business API that allows mid-sized as well as large-sized enterprises to send quick automated text messages to numerous customers at once. So, if there is any messaging app that business owners can leverage, is WhatsApp with over 2 Billion users worldwide. It has paved a way for a market of its own with a robust, smooth, and reliable user experience.

Before turning this conversion to WhatsApp Bot, let’s look at some major highlights of WhatsApp Business API.

Best-in-class for automated communication via API.

Best for medium and large enterprises.

Account creation is necessary for verification, preventing time passers to reach you.

Message broadcast via API (chargeable per session).

API has the capacity of broadcasting messages with WhatsApp Approval.

No-calling.

Unlimited message/template broadcasting.

API enables automation.

API gets the contacts and allows automation.

Improving things further, AI Technology joins the game to allow organizations to use WhatsApp Bot for customer interactions, so virtual assistants A.K.A. WhatsApp Bots could naturally interact with potential customers engagingly on large scale.

What is WhatsApp Bot?

In layman’s terms, a WhatsApp Bot is an AI-powered chatbot or software that businesses can use specifically on the popular encrypted messaging app WhatsApp. It allows you to embark on business communication and manage customer issues. One of the most popular platforms to engage with customers, WhatsApp helps you make the most of your efforts but connecting to your customers quickly. Additionally, you save your customers’ precious time by answering questions and scheduling appointments in real-time, which ultimately improves customer experience.

Why Build Your Own WhatsApp Bot?

Assisting your customers on the platforms they use on a daily basis and often, is perhaps the best way to increase customer engagement and improve customer experience. It puts positive feedback on their mind, making them feel you care. Additionally, the engagement helps drive your customers to take instant actions that lead them deep-down in the sales funnel. It also plays a vital role in building trust and loyalty. When you build your own WhatsApp bot, you get the opportunity to leverage these engagement features. Also, you can customize the script of WhatsApp Business API to ensure delivering a personalized customer experience. Therefore, WhatsApp encryption makes it easy and secure for customer communication.

How to Create WhatsApp Bot?

You can easily build a WhatsApp Bot. All you need a perfect game plan and techniques to get it done. Building a WhatsApp bot is much similar to creating a Facebook Messenger Bot. However, it offers more flexibility in customization. Here is how to do it right.

Get WhatsApp Bot API : Before going forward to build a WhatsApp Bot, you will need to apply for a beta program called ‘WhatsApp Bot API’.

Formulate a Conversation Plan: While you are planning to allow your chatbot to respond to your customer queries, you will first need to decide a plan of how the WhatsApp bot will respond to your customers.

Better Use a Chatbot Maker and Host a Database: A chatbot maker such as Gupshup can help save your time by creating WhatsApp bots and providing WhatsApp API for Developers.

If you are looking for WhatsApp API solutions, you shall partner with a chatbot creator such as Gupshup that leverages the latest technologies and years of experience to help you build an advanced and reliable chatbot. 

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