How can Whatsapp Templates help and grow your business?

 One of the latest features of Whatsapp that draws customers’ attention is the Whatsapp message template that is being deployed in various businesses. Whatsapp has always been grabbing brands’ and user’s attention by coming up with exciting new features. With the release of bot and template, businesses are eager to inculcate the same in their businesses. All these features make Whatsapp a strong tool for companies to augment their customer support and hence see changes in sales.

Let us see what is Whatsapp Message Template and how is it used through a Whatsapp Chatbot?

Firstly, the Whatsapp message template is a format that a company can use to send messages to their customers once they consent. Starting, you require permission and approval from Whatsapp to start with the message template. It is said that usually it gets approved in 48 hours to exclude spam and the quality of content. Once it is approved, you can go ahead and send the notifications to your users.

Know that templates are a collection of pre-approved tests and placeholder variables that a business can use multiple times for different campaigns.

Your message template is a conversation starter through a bot, It is a two-way conversation process that gives you a larger value of engagement to your consumers. Alongside it is highly cost-effective because, within the 24 hours of the session, WhatsApp doesn’t charge for outbound messages. In SMS you are allowed to have both the transactional templates as well as promotional templates. Whereas the Whatsapp templates only approves the promotional message templates.

Let us now learn what is new in the message template?

The standard Whatsapp template for message and the media template types are not as convenient as the interactive message template. As the name suggests, these features allow you to inculcate interactive components to messaging like a button. The business account holders can now create 2 types of predefined buttons which are Call to Action and Quick Reply.

Call to Action is the button type that is used by the user that directs them to either a website they can visit or a number they can call.

The Quick Reply type of button presents the user to revert by choosing one from the given message.

Remember that these two features are only possible through a Whatsapp Bot. Lastly, these two interactive buttons can be attached to media or text messages. Once your template is developed, it requires approval from WhatsApp. After getting the said approval, you can then use these in Whatsapp customer care/service messages or notifications.

Now to create interactive bots in your business app, you will require a business manager. To create a business account for a Whatsapp business API, follow the steps given below.

  1. Complete the verification for your business by providing business documentation (eg, Business license)
  2. You must have proof of access to the business’s website
  3. Before sending a message on the business’s behalf, you must complete the entire verification process.
  4. Once verified, only then the accounts will be available and accessible on Whatsapp.

Verdict:
Whatsapp template is considered the most efficient way to enhance and boost your business’s customer support. If you have no idea where to start, we hope that reading this article gave you the necessary insights. All the best!

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