WhatsApp Bot- How to automate WhatsApp business?

The most important thing between an organization and a customer is the communication they share. When the customer does not receive satisfactory communication, your reputation and sales suffer. This is why it becomes essential to have a reliable channel that can get your message to your customer and involve all the team members at the same time.

Whatsapp Business is one of those channels. The advantage is its massive active user base that extends to a mass of over 2 billion people. This platform has proven to be an outstanding channel to foster businesses and have a clear engagement with the customer. It was first established with free WhatsApp businesses account that allowed small-scale businesses to engage and spread their outreach. However, the medium and big size enterprises envisioned something larger- that is the Whatsapp Business API.

The drawbacks of the Whatsapp Business app were that it was limited to only one person signing in at a time by one phone number/business account, on the other hand; the Whatsapp Business API abolishes all these limitations and allows multiple agents to take an advantage of this messaging platform. Along with this, to get access to API you can contact the official Whatsapp Business account directly or choose a provider that can help you sign up for the service as a business solution provider (BSP). 

Here are some of the advantages of using Automate Whatsapp Business.

  1. Powering Conversations
    With this solution, it is easier for enterprises to have a two-way personalized conversation and interaction with their customers. The interaction takes place in real-time. Customers have the facility to ask if they are looking for a physical store in an area or other queries directly. Along with this, the Whatsapp Business Solution makes it easier for businesses to personalize whatever content they are sending to their customers.
  1. Enabling Secure Messaging and a Trusted Engagement
    The verified business profiles provide a secure and trusted channel for the customers. The security goes both ways. Here both the end-user and the business are given assurity that they are not interacting with a scammer. For customers, they can see if the company is verified by WhatsApp or not. Another beneficial aspect is that WhatsApp has dominant end-to-end encryption that plays a crucial role in getting your service done. This gives the user, the company, and WhatsApp the assurance that all parties have consented to the conversation.
  1. The indisputable leader in Messaging Worldwide.
    If you are looking to tap into the global market, then this channel is the best to be in your communication portfolio. Whatsapp remains to be the leader of messaging app market in almost 104 nations worldwide. However, even small companies can leverage the power of WhatsApp as it provides high penetration rates.

Verdict

Automate Whatsapp Business tools have proved to be monumental for businesses. With its highly engaging user base, extensive reach, and rich communication abilities, it has the possibility of becoming one of the most powerful and dominant customer engagement channels in the industry today.

Especially for businesses spread all across the globe. If you want to have an edge over your competitor and stay in the market then launch your Whatsapp Business presence soon and watch your business grow globally. All the best!

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