Whatsapp Chatbot-How it can contribute to your business growth!

Whatsapp is being used by 1.6 Billion people all over the world which means it is one of the most popular messaging apps out there. In the last couple of years, there have been new and exciting features being launched by WhatsApp such as the payment facility or the end-to-end encryption policy. However, one of the most daring steps made by the company that created the buzz was the step towards the future - ChatBots!

The company now provides a new model for Whatsapp Business Account to engage with their customers all over the world through bots. This means businesses of every size now can use this virtual assistance to talk to their customers.

So what exactly is Whatsapp Business Bot?
To simply explain, a chatbot is a software program on the WhatsApp platform that is powered by artificial intelligence (in some cases). It is software designed to have quick conversations with humans over chat. These bots are configured in such a way that they answer customer’s queries instantly on behalf of your business; hence reducing the manpower immensely. Using this technology allows you to connect with your customer and help them on a platform that they use the most frequently. It immensely enhances your customer experience.

How can you benefit from Chatbots?
With the increasing technology all around us, there have been chatbots present almost everywhere whether it is the websites or even Facebook pages. So you may ask why do we need yet another channel? For starters, as I mentioned above, Whatsapp is the world’s largest messaging platform. Because of its design sensibilities and simple layout, it has made a huge success in all geographies. When we talk about advertisers and marketers chasing customers on various social media platforms, WhatsApp undoubtedly tops the list. Imagine if your customer has to undergo the painstaking system of reaching the service provider and wait on the calling line for several minutes before actually talking with someone. With the Whatsapp Business Bot, you can now converse hassle-free with your customers.

How can you get your WhatsApp Chatbot?
Here’s a step-by-step procedure to create a Whatsapp ChatBot for your business.

  • Step 1: Start with applying to Whatsapp Business API- It is a solution provider where you have to submit your application that contains information about your company. You can either directly apply at Whatsapp or the solution provider. Once the approval and authorization have been passed by WhatsApp, you can access your Whatsapp Business Account.
  • Step 2: Choosing the right chatbot platform- You must choose the right platform to integrate the chatbot with your Business API. There are multiple chatbot platforms available in the market and you must learn about each of them precisely to see which one caters to your business needs.
  • Step 3: Creating a proper conversation flow- Thinking and creating the right dialogue flow is the crucial step of creating a WhatsApp bot. This even includes the kind of questions the customer will ask as well as how you may respond to them.
  • Step 4: The last step is the final testing of Whatsapp Chatbot- The aim is to enhance the customer experience so to be able to achieve this, you must test the chatbot and see if any problems need to be fixed.

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